Michael David Ares · 2023 · Designer & Developer

Michael David Ares

Identity and website for the author of Dayfall.

Branding and a website for a novelist. The monogram had to work as an author's mark. Small, stamped on a spine, recognizable at thumbnail size on a retailer listing.

  • Brand Identity
  • Logo Design
  • Web Design

The mark hides the initials in a helmet. Read it as a shape and it's a helmet; read it as letters and the M is the crown, the D and A are the face.

The MDA monogram
The MDA monogram

The site keeps out of the book's way. Black, one photo, and four doors: bio, the novel, the blog, and press. An author site's whole job is to send people to the thing they can buy.

Author site
Author site

Get In Touch

Got a project, a show, or a half-formed idea? Tell me about it.

Or reach me directly at .